Sensodyne overview
Sensodyne – the world’s leading sensitivity toothpaste₹
Sensodyne toothpaste is clinically proven to provide relief from dentine hypersensitivity*.1–4
*With twice-daily brushing
Sensodyne can help your patients enjoy life again
Dentine hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.1–4
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Over 50 years’ experience
The world’s number one sensitivity toothpaste₹, providing relief for millions of patients with a range of clinically proven products and technologies.
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:5,6
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity7,8
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity9
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).10
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.10
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.10
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How patients adapt to dentine hypersensitivity
Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13
47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.
89% of dentine hypersensitivity sufferers feel the sensations have been annoying.
85% of dentine hypersensitivity sufferers feel the sensations have been irritating.
How patients adapt to dentine sensitivity
90% of dentine hypersensitivity sufferers have problems eating ice cream
Sensodyne- in-depth patient understanding
Improvements in quality of life with a sensitivity toothpaste
A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved*14
*On behalf of GSK, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample, we identified 300 regular Sensodyne users, defined as those who only use Sensodyne, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problem.
Without fear of sensitivity
Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.
Enjoy cold foods and drinks
75% felt they were more able to enjoy cold food and drinks after using Sensodyne.
Enjoy a greater variety of foods and drinks when using Sensodyne.
No longer need to avoid certain teeth when eating some foods or drinks
Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.
Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21
Engineered for speed, the Rapid Action stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity17,18
The formulation with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity18,19
Potassium nitrate formulations
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth21,22
The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures
Sensodyne Rapid Action
For patients who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450 ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.
Sensodyne Repair & Protect Deep Repair
For patients who would benefit from long lasting protection against dentine hypersensitivity.*23-25
Key ingredients: 5% NovaMin and sodium fluoride (1450 ppm fluoride).
*With twice daily brushing
Sensodyne essential care range
A daily toothpaste for patients with dentine hypersensitivity.4,26–28
Key ingredients: 5% potassium nitrate and sodium fluoride (1450 ppm fluoride).
Sensodyne – the world’s leading sensitivity toothpaste₹
